
Genre
How is the genre of the track/artist evident?
The genre is evident in this poster as a Alternative Rock band. This is evident through the Mise-en-scene used. There hair is long which connotes the rock and roll genre of not caring what people think. The concept of the poster goes along with this alternative rock genre. This band clearly wants to be individual band that don't really care what people think, they are going against the norm.
Media Language
What visual techniques are used?
They are not very many techniques used. The only thing is that it is in a famous location. The Beatles did the same thing in the 70s to promote an album. This poster by the RHCP is to ridicule them. The poster is I think a joke poster to make people laugh. This visual technique is used to show the band to be sociable and humorous. Not taking the band to seriously is a good way to get listeners to like the band as they are easy to look at and listen to.
What linguistic devices have been used?
There is only one device used, that is the title of the band. The colour of the title is Red which is well realised to be there colours. The name is some what iconic nowadays. Pretty much everyone knows the band name. This is due to the linguistic devices used, Ad campaigns and also they unique style of music.
Is there any intertextuality/reference to popular culture?
In this poster there is a huge reference to popular culture. The poster is creating a parody of the band the Beatles. The Beatles brought out an album cover which was them walking across this road in there suits. Since The Beatles released this album. The site has become some what of a landmark. With Tourist going to see the specific spot. The Red hot Chillies has taken this popular culture and turned it into a joke. The intertextuality is that they are referring themselves to be as big as the Beatles.

Representation
How are the band/artist represented?
The band is represented by this poster as a band that doesn't care what people think. They are light-hearted and don't take themselves to seriously. The poster makes people laugh and i think that is what the aim of the poster was. The band and artist are trying to go away from the normal conventions by challenging them
Institution and audience
How might this print text be consumed?
This print would be consumed either by someone buying it in a shop. Or maybe on the side of a wall in the street. It also might be consumed because people are talking about it. This would create a buzz factor about the poster which in turn might make people buy the albums.
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