JP - Deconstruction of a Digipak

The Klaxons - Myths of the Near Future

The Klaxons are a band with a similar target audience to The Kooks, so i have to decided to deconstruct this albums digipak as it is of similar genre to the digipak we will be making for our band.

Genre
How is the genre of the track/ artist evident?
The genre of this artist is alternative rock. This is shown in the cover art by it being so abstract, the randomness that can be associated with the 'rock and roll' culture is evident through the medium of collage, seemingly random images have been put together and have created an image that will make them stand out, this supports its alternative status, by not sticking with traditional conventions of the popular culture. It is a good example of challenging conventions and could be considered postmodern.

Media Language
What visual techniques are used? How is meaning generated through these? What are the linguistic signs?
The cover art of this album cover uses a scrapbook, collage technique and makes the page very 'busy' a lot of things are happening with lots of bright colours and is very abstract. It uses techniques that challenge the conventions of most album covers that will generally be very simple and uncluttered. Despite this being cluttered the reading path still allows the viewer to see all the key information easily. The album title is very prominent in the cover art and is displayed on a crossword grid, this connects to the title of the album which is called 'Myths of the Near Future', connoting puzzles and mystery.
The way in which each image is displayed creates a reading path for the viewer and makes us look at it in a certain order, this is a technique used to attract the attention of the viewer. Attracting the attention of the audience is the main goal of this cover art by the us of vibrant colours and intrigues the audience. These images all presents relationships with the album title, there is a very mystical theme and the eyes connote looking into the future.

Representation
How are the band/artist represented?
The Band are certainly represented as postmodern through this digipak, they show themselves not complying to mainstream conventions typical of the popular culture and try to set themselves apart. They have not simply had a band picture and band name on the cover art as most bands would, they have tried to be unique.

Institutions and Audiences
How might this print be consumed?
This print could be consumed from music stores, it is likely to be consumed by a large audience because of how bold and unique the digipak is. However as it is not generally a band that does not do that well in the charts and attracts a more niche market it is not likely to have prime position in stores. This will make it harder to be viewed by as much of a mass market as more popular artists.