AO - Richard Dyer

Richard Dyer considered the role of stars in different media texts. He said that a star is a image, constructed out of a range of materials, that the star has created. He also says that stars are commodities, that are produced and consumed. Stars depend upon a range of subsidary media in order to construct an image for themselves which can be marketed to their target audience.

With reference to the music video that i analysed, The Arctic Monkeys - Flourescent Adolescent. As the band were not featured in this video it is very hard to consider Dyer for this, the band did not create a para-social intamacy with the audience, as there weren't any close-ups of the band. However the audience were constantly reminded of the band through the lead singer's grain of voice, which is very recongisable. So the star's motif is present throughout the music video and can be easily recongisable for the audience that are consuming the text. Dyer's paradox 2 is evident in this music video, as the band are very much absent within the video, but at the same time they are present, as their song is playing throughout the video, and so the audience are constantly reminded of the band. This makes the audience strive for more products to consume, so that they can complete the star's image.