Tuesday, 5 October 2010

Group - What is a DigiPak?


Digipak is the generic term for a style of compact disc or DVD packaging. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
A Digipack will generally have a distinctive cover art, to make it stand out and memorable for the consumer, although it will not be too complex as it needs to make it very clear what it is advertising. It will often just consist of a picture of the artist and a title of the album and artist name. Each digipak will be customised to fit in with the band/artists image and the genre it is in. The back cover will then typically have the list of tracks and any bonus features that are on the CD. Then inside the didipack there are often photos of the artist, or just patterns fitting with the rest of the digipak. Aswell as the CD there will be a booklet that may have information about the artist and often will have the lyrics to some of the the songs in the album.

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