Arctic Monkeys - Humbug
Genre
• How is the genre of the track/artist evident? The genre of the band and album is indie rock/alternative rock. This is evident in the digipak through the bands image; their costume, hair, and where they are positioned in the shots. All of the band members look quite scruffy and as if they do not really care about their appearance. This is a convention of this type of genre and evidence to show that this is the genre style they are looking to convey.
Media Language
• What visual techniques are used? The use of mirrors. The cover for the digipak has a shot where the band members are in a mirror, so what the consumer is seeing are the reflections of the band members. This can mean that some of the band members are seen twice, because of the mirrors, this is effective as it creates the sense of a notion of looking. Another technique that is used, is that the shot of the band (on the front) is slightly wonky.
• How is meaning generated through these techniques? The technique of notion of looking means that the consumer can see the artist/band multiple times and they are constantly reminded of what they look like. This creates meaning, so the consumer must think that there is a reason for why they are seeing the artist a lot- meaning they study the image closer. The wonky shot of the band creates meaning, in that this reinforces the idea that the band have a 'dont care' attitude, and that they are disordely.
• What linguistic devices have been used? There is not much linguistic text on the digipak; only the name of the band has been added to the images. The band’s name is in green, and on a white background, which makes it stand out from the rest of the image. Also the letters are slightly wonky, which connotes that the band have a ‘don’t care’ attitude.
• Is there any intertextuality/reference to popular culture? I don’t think there is much intertextuality or references to popular culture, however the band borrow styles and conventions from other bands or artists in similar genres. Artists borrow from similar artists so they can construct a similar image of their own band, meaning that a lot of bands and artists borrow these from inspiration for their genre. E.g. Blur, Oasis and Franz Ferdinand.
Representation
• How are the ban/artist represented? The band is seen as against conventional society and are challenging normal beliefs within society. This is evident in the digipak, as the band does not really care about their appearance. This suggests that the band is a bit rebellious, which is shown through the fact that they are either sitting on the floor, or leaning against the wall and look very slack.
Institution and audience
• How might this print text be consumed? I think this digipak will be consumed as an ambient text, as the images do not really stand out, and catch the consumer’s eye. The images are quite monotone, and use mellow colours, like brown and black. However, the white from one of the band members could be eye-catching for some people, and make them look closely at the digipak.
Genre
• How is the genre of the track/artist evident? The genre of the band and album is indie rock/alternative rock. This is evident in the digipak through the bands image; their costume, hair, and where they are positioned in the shots. All of the band members look quite scruffy and as if they do not really care about their appearance. This is a convention of this type of genre and evidence to show that this is the genre style they are looking to convey.
Media Language
• What visual techniques are used? The use of mirrors. The cover for the digipak has a shot where the band members are in a mirror, so what the consumer is seeing are the reflections of the band members. This can mean that some of the band members are seen twice, because of the mirrors, this is effective as it creates the sense of a notion of looking. Another technique that is used, is that the shot of the band (on the front) is slightly wonky.
• How is meaning generated through these techniques? The technique of notion of looking means that the consumer can see the artist/band multiple times and they are constantly reminded of what they look like. This creates meaning, so the consumer must think that there is a reason for why they are seeing the artist a lot- meaning they study the image closer. The wonky shot of the band creates meaning, in that this reinforces the idea that the band have a 'dont care' attitude, and that they are disordely.
• What linguistic devices have been used? There is not much linguistic text on the digipak; only the name of the band has been added to the images. The band’s name is in green, and on a white background, which makes it stand out from the rest of the image. Also the letters are slightly wonky, which connotes that the band have a ‘don’t care’ attitude.
• Is there any intertextuality/reference to popular culture? I don’t think there is much intertextuality or references to popular culture, however the band borrow styles and conventions from other bands or artists in similar genres. Artists borrow from similar artists so they can construct a similar image of their own band, meaning that a lot of bands and artists borrow these from inspiration for their genre. E.g. Blur, Oasis and Franz Ferdinand.
Representation
• How are the ban/artist represented? The band is seen as against conventional society and are challenging normal beliefs within society. This is evident in the digipak, as the band does not really care about their appearance. This suggests that the band is a bit rebellious, which is shown through the fact that they are either sitting on the floor, or leaning against the wall and look very slack.
Institution and audience
• How might this print text be consumed? I think this digipak will be consumed as an ambient text, as the images do not really stand out, and catch the consumer’s eye. The images are quite monotone, and use mellow colours, like brown and black. However, the white from one of the band members could be eye-catching for some people, and make them look closely at the digipak.
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