Group - Proposal for Audience Research

What style is your audience research going to take?
Last year, for our AS level coursework we used Survey Monkey to carry out our audience research. This was useful as it was easily transferable to the blog, and accessed by the participants. This year we will again use Survey Monkey, as we feel it is the best and most practical way of distributing the survey. Survey Monkey is useful as we are able to post the link to the questionnaire on social networking websites, like Facebook and Twitter.

What is the purpose of audience research?
Audience research is very useful as it gives us feedback on what our target audience think about the track and our ideas for the music video. It also gives us a taster of how our target audience will react to the music video and ideas that we have for it.

Who are your sample audience and how are you going to access them?
Our sample audience will be people of similar age to us, which is around 15-20 year olds. We can access them through social networking sites, such as Facebook and MySpace.

What are examples of possible questions?
What types of locations would need to be included in the video?
What would the lead singer/band be wearing?
Does the whole band need to be included in the video, or can it just feature the lead singer?
What would you expect to be in the music video?