JP - Richard Dyer

Richard Dyer is a critical theorist, and considered the role of stars in TV and music. He said a star is an image, constructed out of a range of materials (music video, advertising, digipak). Stars are commodities produced, consumed on the strength of their meanings.

So in reference to my music video analysis where I analysed 'She Moves in Her Own Way' by 'The Kooks'. There are a lot of close ups that create a para-social intimacy. By allowing the consumer to repeatabley be able to see the star in detail, the star in turn through extra-diegetic gaze makes the connection with the audience. The costume the lead singer wears and the attitude that is portreyed through this is his star motif and gives him an identifiable image that helps less focused viewers identify the band and makes them more recognisable, and in turn succesful.

Dyer suggests that the editing of a music video an the use of posed shots of the star creates an incoherent message. The audience therefore strives to consume more products in order to complete the image, but is ultimatley unsatisfying.