Thursday, 7 October 2010

Group - Testing our questionnaire

We circulated the first draft of our questionnaire to a small sample of our target audience. This was our feedback for each question:

What types of locations would you like to be included in the video?
All the people said that they would expect to see a lot of different locations, and they should be famous or tourist attractions. This is what we expected to hear, and we are planning to have a number of different locations.

What would the lead singer be wearing?
All recipients said that they would expect the lead singer to be wearing casual clothing, like jeans, a shirt and a jacket. This is the type of costume that we were expecting to use for the lead singer.

Does the whole band need to be included in the video, or can it just feature the lead singer?
The dominant view for this question was to have the whole band in the video, if it is a performance, but if the video is narrative, then the video should just feature the lead singer. For the video, we are expecting to just have the lead singer, and at this moment we aren't going to feature a band.

What would you expect to happen in the music video?
Most participants suggested that they would expect to have a lead character visiting different locations. This is similar to what we have in mind for our video, as we are having the lead singer walking around to different locations.

Would you like to see the video based around?
This gave a mixed response, but most people said that they would like to see the video based around a narrative. This is good for us, as we are basing our video on a narrative idea, and so this is the response we were hoping for.

Do you have any specific ideas for the video?
Most talked about the different locations that should be in the video, there were some other ideas, like the video being colourful and vibrant, or that we could have the background changing, but the lead singer staying in the same position.

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