We have set out to create a cohesive band image to promote the album through a digipak, poster and the actual video. The advertisement was designed to run in NME magazine. As this is in keeping with the genre of music we chose which is indie/rock genre .
Use of visual motifs reinforces our band image and band ideals. The band image we wanted to construct was one of an innovative nature. Meaning we wanted to create something no-one else has done.
When researching and looking at other school videos and professional videos, we found that there was a big trend to do relationships and heartthrobs. This was one area we did not want to go into as it is very much over used in the industry. Our idea was simple yet extremely effective.
Semiotics
The Leading line of the advert James created goes as follows.
This is the leading line of the advert goes from the hand holding the globe, then to the band name, then to the album name and then to the “out now”. The globe has a direct link to the name of our song in that the name of it is “See the world” and there is a world. This theme of the world is also incorporated in the front cover of the digipak. This helps create one band image.
The digpak also denotates Seeing the world, as the earth is superimposed into the eye. The connotation of this is being able to see everything. I also feel it connotes looking into the soul. It is said that the eyes are the doorway to the soul. To create the bright effect of the earth I simply turned the saturation up making the earth to make it stand out.
The digipak and poster links in well with the video, as there are plenty of intertextual references to the video, for example on the front cover of the digipak, there is a picture of an eye with the world inside. This shows a clear relationship between the digipak and the video because the song is called 'See the World'.
The band's image is constructed throughout the digipak, which is also shown in the video through the effects that we have used, like colour manipulation. Which conveys the band's tone, which is a naturalistic feel, and gives the band a organic image.
I think this has helped our group to create a cohesive band image, and can help consumer’s to identify that the print work is coherent of the video and the other texts we have produced.
Dyer
With reference to Dyer the stars depend upon a range of subsidiary media – magazines, TV, radio, the Internet – in order to construct an image for themselves which can be marketed to their target audiences .The star image is made up of a range of meanings which are attractive to the target audiences. Richard Dyer had two paradox's;
The first Paradox
Is that the artist should be both present and absent
The second Paradox
The artist has to be ordinary and extra ordinary
In reference to our music video there many key ideals by Dyer that I think I relevant. There is a lot of extra Diegetic Gaze which enables the audience to view very closely what he looks and acts like. This as Dyer says helps them market to their target audience.
This extradiegetic gaze allows the audience to view the costume which the star is wearing. Me as the star can then portray this through his Star Motif.
Getting the image of the star out to the consumer is very important as it allows them to view him. Us as the director needed to consider this very carefully as if we got it right it can make the band and music video very successful.
Dyer constructed the roll of style in TV and Music. A star is an image constructed by a range of materials
Music video
Adverts
Digipak
Close-ups create para-social intimacy with our music video allows the consumer to view the star in detail. This enables the star to communicate his ideals and style to the audience. This is evident in our music video as the star is looking straight into the camera singing to the audience.
Dyer Suggests that the editing of the music video and the use of posed shots of the star creates an incoherent message. The audience therefore strives to consume more products in order to complete this image.
In the music industry, performance seems to promise the completion of the image, but it is always ultimately unsatisfying. This is in conjunction with Dyers paradox 2.
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