There were challenges when using blogger:
- to ensure that we broke up the text in posts with highlighting key words and terminology, and adding clips and images, so that it was not large blocks of writing, as this is not the purpose of a blog.
- and that we shared out the work efficiently and met the deadlines so that our blog would be structured effectively.
- We used web 2.0 to communicate with each other about the project and, we used YouTube to post video clips with relevant information for each other to see, and this made the planning process more efficient.
- An example of this was the animatic, to create the animatic we drew each shot planned for our music video on to a time line. We then filmed each shot from the storyboard and imported it into Adobe Premier, this allowed us to put music to the pictures and get an idea for the timings and an idea of how it will look.
- Web 2.0 also allowed us to consume existing media products and analyse them. We could then post them on the blog so other members of the group could learn what we had learnt from analysing them.
To edit the video, we used Adobe Premiere.
- The first technique we used is the time lapse tool. By dragging down the length of the clip or typing a specific length in time of how long we want the clip to be, we were able to sync the fast motion parts with the music.
- We also used the reverse speed tool to further manipulate time in our video.
- Another effect needed was to merge two layers together in the photograph scenes. To do this we used the ‘videomerge’ effect, and then lowered the tolerance level and selected the colour of the desk that we wanted removed.
- Jump cuts were key to our video as we need to keep the tempo up in the video and they add disjuncture creating a more enigmatic tone.- When editing we faced a number of challenges, when merging the layers we had to assess a number of options on how to do it, we also tried laying the photos over the top with a lower opacity. But after assessing ourselves and receiving feedback from our peers, we decided that this effect was more effective.
- We used an HD Camera to film our video, this was different to last years project as they were not available to us then, so we had to accustom ourselves to the new hardware as well as the new editing software that was necessary due to the new high definition cameras.
- During production our video we had a number of problems with video cameras. We had to replace our first camera after their were battery problems with it, causing the failure of one of our film shoots. So we had to replace the camera with a spare one and it worked fine. - However the SD card was never formatted after being used prior to the project, causing us further problems when mid shoot our camera ran out of memory. To overcome this we had had to organise extra shoots to obtain the necessary footage in the allocated time.
-In Adobe Photoshop I created an advert to support and promote the band. To create it I got the bands logo and an image of the world in someone’s hand from copyright free images websites. Then matched the colour on the current glowing effect on the globe and created paths from it to the top corner. Then made a white brush mark through the middle of the ray of blue and lowered the opacity to create a more textured effect.
-To carry out audience research we used Survey Monkey to create a questionnaire, this was useful because we could distribute it through Facebook, a social networking site and example of 'We Media', to get directly to our target audience quickly and efficiently. It also allowed us to collaborate the results easily as well us being able to access the results from anywhere with Internet access.
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