JP - How effective is the combination of your main product and ancillary texts?

- We have set out to create a cohesive band image to promote the album through making a music video of the song ‘See the World’ from the album ‘Inside in Inside out’ by ‘The Kooks’, combined with a print advert and a Digipak.

- The advertisement was designed to run in NME magazine as this fits in with the genre of the artist and will appeal to the target audience of the band. We chose to design a full page advert as it will stand out more in a magazine filled with adverts.

- The advert was created with a reading path to get across the information most effectively, in this case the world glows diagonally upwards towards the band and then the album name, emphasising the most important information, then taking the viewer down to the 'Out Now' label as this stands out against a black background, however not as much as the band name, creating an effective reading path.

- There are aspects of visual motifs, the world that radiates from the bottom corner, linking to the song ‘See the World’ that we are using to promote the band, reinforces the connection between the main product and ancillary texts.

- The Digipak I feel 'adds value' to the track with the intertexual reference to it, the eye being the world on the album cover. The digipak is very aesthetically pleasing, appealing to those who buy albums in high street stores.

- The Digipak conveys the tone of the band and album through the manipulation of colour and other effects present in the Digipak. The front cover references the track ‘See the World’ with the image of the world in the place of the eye along with complying with the bands current image of being understated.

- By using Dyer’s critical framework on the construct of the star image, it is evident that band image challenges popular culture through rebellious motifs shown throughout the video.

- First person mode of address in lip-syncing sections of the video create a para-social intimacy with the characters and band, as it feels as the characters, and therefore band through the lyrics are speaking directly to the audience.