AO - How effective is the combination of your main product and ancillary texts?

• After doing the print work separately this means that we have not collaboratively thought of ideas for the digipak and adverts, which is the reason for the different constructions of the bands image.


• As we have produced two adverts for the print work, they are different to each other, this shows different interpretations of what would be on the bands poster, and how they should be advertised. Even though the adverts look quite different, they both use aspects of the band’s image that we have created, either in reference to the music video or the digipak.


• We have also tried to make the adverts and digipak quite striking to look at, and really catch the eye of the consumer. We have done this by all using blue as the main colour, and the colour that stands our in our print work.


• I think this has helped our group to create a cohesive band image, and can help consumer’s to identify that the print work is reminiscent of the video and the other texts we have produced.


• For one advert to link the music video to the advert we used a freeze frame from the video (below) in my advert, as this is a visual link to the music video and the band.


• This picture of the lead singer is used in the digipak as well, showing the link between the two. Also I have used a similar font to the one that has been used in the digipak and the alternative advert.


• Below shows the transformation of the image taken from the video, to the one which is on the advert.


• We also used other features which would help promote the band at their success, for example we included the band’s web address and their record label on the advert. This lets the consumer know that the band have a record deal, and helps them to link the success of the band to the album.


• 


• The digipak uses effects to connote the bands image, one effect which really stands out is the colour manipulation effect, which is used to take the entire colour away from the picture, apart from one colour or an object.


• This acts as a visual motif for the consumer, and conforms to the band’s image of being quite low key and inconspicuous.


• The digipak links in well with the video, as there are plenty of intertextual references to the video, for example on the front cover of the digipak, there is a picture of an eye with the world inside. This shows a clear relationship between the digipak and the video because the song is called 'See the World'.


• The band's image is constructed throughout the digipak, which is also shown in the video through the effects that we have used, like colour manipulation. Which conveys the band's tone, which is a naturalistic feel, and gives the band a organic image.



• In the video you can see how the lead singer is seen as playful, running around in the snow and looking as if he is having a good time, this is one of the key characteristics which Richard Dyer says is portrayed by ‘stars’, young and youthful people who have found success and are not afraid to show it.


• Dyer goes on to say that ‘audiences dislike age’, so in videos artists need to come across as young, by looking as if they have a lot energy and acting light-hearted in the video.


• Dyer states that this gives enjoyment to the audience, as they are watching someone else’s energetic life. As this can either revert some audiences back to their youth or relate to audiences that are of a similar to the artist.


• Dyer also talks about the artist creating a connection with the audience through close-ups, and breaking the fourth wall. These help to create an extra-diagetic gaze with the audience, enabling them to identify with the consumer.