Post-production
The dubs of the finished music promo are delivered and release forms are signed. the production company invoices the record company for the job. In general the production company will seek 50% on delivery. Any approved overages - costs which were not in the original budget but which have been agreed while the video was in production- are invoiced to this stage too. Any overspeading not approved has to be met from the makers' budget, which might mean the director losing part of his/her fee.
Distribution
There are now far more spaces for music video to be shown, partly because of the increasing number of the TV channels but also because of the potential to release promos as VCD on singles or even on DVD collections. MTV is still the target window for music video but the EMAP channels all have access to the target audience.
The really big budgets for promos are still limited to the top US artists, Particularly in the hip hop genre.
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