Thursday, 30 September 2010
feedback on blog so far
Some work of a high quality posted on this blog however I do not get much of a sense of progression with reference to ideas - it is not evident that discussions are taking place with reference to actors, locations, actors or props. Analysis of music video needs revisiting and more attention to detail and reference to learning and theory needs to be added. I want to see a dated post after each lesson outlining discussions and decisions made. At the moment the blog is a low level 3.
Monday, 27 September 2010
AO - Technical Analysis: The Kooks - Naive
http://www.youtube.com/watch?v=r-KnNVoFsCc&ob=av2e
This analysis gives our group an idea of the cutting rate of the shots in the video, and what different types of angles we should use for a music video of this genre. It also makes us realise how many shots we need to have for the footage, as the cutting rate for music videos is high, we will need to have a lot of shots.
This video shows us what sorts of locations are needed and are conventional in a music video of this genre. Also because the music video is for The Kooks, which is the band that sing the track we are having, this gives us an insight to what their music videos are usually about and what sort of style they use in their music video.
The video has also given us an idea of how the main character/lead singer should act within the video, and what sort of clothes the band should be wearing.
Sunday, 26 September 2010
JP - Technical Analysis-
She Moves in her own way - The Kooks
I chose this video for a technical analysis because it is from the same artist and album as the track we are using. This helps us understand how a video by 'The Kooks' is generally constructed, so we can create a video that will fit in with the style and image created from their videos.
The characteristics of this video are typical of videos made by ‘The Kooks’, it has not got a strong narrative, and it is not strongly linked to the lyrics. There is a link however between the music and the narrative as the tempo will change in the video accordingly. The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles.
I chose this video for a technical analysis because it is from the same artist and album as the track we are using. This helps us understand how a video by 'The Kooks' is generally constructed, so we can create a video that will fit in with the style and image created from their videos.
The characteristics of this video are typical of videos made by ‘The Kooks’, it has not got a strong narrative, and it is not strongly linked to the lyrics. There is a link however between the music and the narrative as the tempo will change in the video accordingly. The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles.
AO - Idea
An idea which I have come up with, for the concept part of the video is to have the lead singer either losing or breaking his glasses at the beginning of the video. Which he then has to deal with life without being able to see everything clearly. Then at the end of the video he gets new glasses and is able to live his life normally again.
This is just an idea for the video, and it would not be the only narrative that is followed in the video.
This is just an idea for the video, and it would not be the only narrative that is followed in the video.
Friday, 24 September 2010
TM - Lyrics to " See the World" Kooks
Do you want to see the world?
Do you want to see the world?
Do you want to see the world?
In a different way, yeah
Do you want to see the world?
Do you want to see the world?
Do you want to see the world?
In a different way
I remember how we used to sing
Writing poems in your bed sit
Finding time to be the passenger
But there you are you never saw me leave
But there you go you're sailing away
And you know
You never come away
Yeah but you should
You never lie to me
Yeah but I will
Never come away
Yeah but you should
But do you really want to see
Oh do you really want to see
Oh do you really want see
On your television screen
I remember how we used to be
Without the world upon our TV
Well let it lie or you can take it back
Wrap your life around evil's trap
But there you are you're sailing away
And you know
You never come away
Yeah but you should
You never lie to me
Yeah but I will
Never come away
Yeah but you should
Well do you want to see the world what what
Do you want to see the world what what
Well do you want to see the what what what
Well do you want to see the world what what what
Well do you want to see the world (I know I do) what what what
Do you want to see the world (I know I do) what what what
Well do you really want to what what (I know I do)
Well do you really want to what what (I know I do)
Well do you really want to see (I know I do) (I know I do) (I know I do)
Do you want to see the world?
Do you want to see the world?
In a different way, yeah
Do you want to see the world?
Do you want to see the world?
Do you want to see the world?
In a different way
I remember how we used to sing
Writing poems in your bed sit
Finding time to be the passenger
But there you are you never saw me leave
But there you go you're sailing away
And you know
You never come away
Yeah but you should
You never lie to me
Yeah but I will
Never come away
Yeah but you should
But do you really want to see
Oh do you really want to see
Oh do you really want see
On your television screen
I remember how we used to be
Without the world upon our TV
Well let it lie or you can take it back
Wrap your life around evil's trap
But there you are you're sailing away
And you know
You never come away
Yeah but you should
You never lie to me
Yeah but I will
Never come away
Yeah but you should
Well do you want to see the world what what
Do you want to see the world what what
Well do you want to see the what what what
Well do you want to see the world what what what
Well do you want to see the world (I know I do) what what what
Do you want to see the world (I know I do) what what what
Well do you really want to what what (I know I do)
Well do you really want to what what (I know I do)
Well do you really want to see (I know I do) (I know I do) (I know I do)
TM - Music Video Analysis
Music video Analysis- The Kooks "Naive" 
http://www.youtube.com/watch?v=ZFhWFwOu5Qk&feature=related
Institution and Audience
- How might this video be consumed?
The song itself has become a big hit and is well known throughout Britain. The way in which it is consumed varies. Web 2.0 has helped the success of the song because you can consume the video very easier on YouTube and other similar websites. The music video could be view both focus and ambient. For people who don't really know the Kooks would be focused as the video is narrative based, making it a video that people would want to see then ending. Kooks fans however might just want to listen to the music and not watch the video as it is a slow and quite uneventful. The True music fans might not worry about the video and just want to listen to the music.
- What role would the record label play in creating these promotional texts?
The Record label would have the role of making sure they make a great music video. The record label makes the Digipaks and Advertising such as posters. This is to advertise the band and new song in order to make more money when it comes down to sales. When linking this video to Dyer. This video is used to make the audience to create a para-social intimacy. the consumer is repeatedly able to view the star in detail. The star in turn through the extra diegetic gaze makes a connection with the audience. As seen in this video, The consumer is meant to empathise with him as he is going through a break-up.
Genre and Narrative
- What are the forms and conventions evident in the video?
The Kooks as a band have a certain video style that the seem to stick to each time. This video is very much the same as this. The narrative is quite vague with only a few links to lyrics. I believe The Kooks do this to go away from the mainstream videos and are trying to be unique. In the video Naive there are two different narratives. A couple in a bedroom, and the other is the lead singer going into a club. At the end of the video both narratives meet.
- Is this an example of illustration or amplification? or Disjuncture? Why?
I would say that it is disjuncture because there is little relationship between Lyrics and Narrative. This is common for Kooks tracks. They seem to go away from the text and make a different and quirky video. This is to make people want to watch it again and again. I feel they are very successful at this. This is proven by there sales and general popularity within there chosen genre.
- Could this video be considered art?
I don't think this video is artist as there are no shots I would deem as artist. This video is mostly shot in a dark club. However, music videos could all be deemed as a sort of art. The shots used and ideas used all have some sort of element of art. Whether that's the type of shot used or the location. There is also various lighting techniques that could be considered art.
Media Language
- What is the message or purpose of the video?
The Video itself would have been used to sell the song. Having a video allows the distributor to put it on the Internet and also on Television. The video is also to accompany the song and make it seem much more appealing for an audience to listen to and watch. The message of the song is that heartbreak happens. You need to go past it and move on.
- What visual techniques are used to do this and why?
The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles. The video is Mostly meat shots. This shows the main artist's image and style. The video is the story of the lead singer and his heartache with a girl. The techniques that they used to show this were affective in making the audience relate to this video. Tracking, meatshots and low angled shots were used to make this lead singer the main aspect of the video and create a certain aura about him. There are also light techniques which are used to convey a club scene. A strobe light is used to convey this image.
Representation
- How are the band/artist represented?
The artist is represented as a sociable guy that is seen walking around a club and sitting with friends. He is very casually dress with what looks like little effort. This goes against mainstream music video as they are normally represented as very good looking with nice clothes. They are represented to be the "nice guys" as they are the ones being cheated on.
- How are different social groups represented?
The social group that is represented here are the late teens early 20s. This is due to various different aspects of the video. The main thing that I saw that represented the social group was the location in which it was set. The location is a busy night club, this location alone connotes young people. This represents them as a group that goes out and has fun in clubs and pubs. The music video could also connotes the stereotype of the lay about teenager. The music video is about heartache. This subject is related to most people in the world. Making this video very present and real for many people that consume it.
http://www.youtube.com/watch?v=ZFhWFwOu5Qk&feature=related
Institution and Audience
- How might this video be consumed?
The song itself has become a big hit and is well known throughout Britain. The way in which it is consumed varies. Web 2.0 has helped the success of the song because you can consume the video very easier on YouTube and other similar websites. The music video could be view both focus and ambient. For people who don't really know the Kooks would be focused as the video is narrative based, making it a video that people would want to see then ending. Kooks fans however might just want to listen to the music and not watch the video as it is a slow and quite uneventful. The True music fans might not worry about the video and just want to listen to the music.
- What role would the record label play in creating these promotional texts?
The Record label would have the role of making sure they make a great music video. The record label makes the Digipaks and Advertising such as posters. This is to advertise the band and new song in order to make more money when it comes down to sales. When linking this video to Dyer. This video is used to make the audience to create a para-social intimacy. the consumer is repeatedly able to view the star in detail. The star in turn through the extra diegetic gaze makes a connection with the audience. As seen in this video, The consumer is meant to empathise with him as he is going through a break-up.
Genre and Narrative
- What are the forms and conventions evident in the video?
The Kooks as a band have a certain video style that the seem to stick to each time. This video is very much the same as this. The narrative is quite vague with only a few links to lyrics. I believe The Kooks do this to go away from the mainstream videos and are trying to be unique. In the video Naive there are two different narratives. A couple in a bedroom, and the other is the lead singer going into a club. At the end of the video both narratives meet.
- Is this an example of illustration or amplification? or Disjuncture? Why?
I would say that it is disjuncture because there is little relationship between Lyrics and Narrative. This is common for Kooks tracks. They seem to go away from the text and make a different and quirky video. This is to make people want to watch it again and again. I feel they are very successful at this. This is proven by there sales and general popularity within there chosen genre.
- Could this video be considered art?
I don't think this video is artist as there are no shots I would deem as artist. This video is mostly shot in a dark club. However, music videos could all be deemed as a sort of art. The shots used and ideas used all have some sort of element of art. Whether that's the type of shot used or the location. There is also various lighting techniques that could be considered art.
Media Language
- What is the message or purpose of the video?
The Video itself would have been used to sell the song. Having a video allows the distributor to put it on the Internet and also on Television. The video is also to accompany the song and make it seem much more appealing for an audience to listen to and watch. The message of the song is that heartbreak happens. You need to go past it and move on.
- What visual techniques are used to do this and why?
The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles. The video is Mostly meat shots. This shows the main artist's image and style. The video is the story of the lead singer and his heartache with a girl. The techniques that they used to show this were affective in making the audience relate to this video. Tracking, meatshots and low angled shots were used to make this lead singer the main aspect of the video and create a certain aura about him. There are also light techniques which are used to convey a club scene. A strobe light is used to convey this image.
Representation
- How are the band/artist represented?
The artist is represented as a sociable guy that is seen walking around a club and sitting with friends. He is very casually dress with what looks like little effort. This goes against mainstream music video as they are normally represented as very good looking with nice clothes. They are represented to be the "nice guys" as they are the ones being cheated on.
- How are different social groups represented?
The social group that is represented here are the late teens early 20s. This is due to various different aspects of the video. The main thing that I saw that represented the social group was the location in which it was set. The location is a busy night club, this location alone connotes young people. This represents them as a group that goes out and has fun in clubs and pubs. The music video could also connotes the stereotype of the lay about teenager. The music video is about heartache. This subject is related to most people in the world. Making this video very present and real for many people that consume it.
AO - Music Video Analysis
Arctic Monkeys – Fluorescent Adolescent
Institution and Audience
• How might this video be consumed? The video for this track was released 4 years ago, so I have an idea of how it was consumed by the public. The genre of the song isn’t mainstream, so it wouldn’t have been given as much airtime. I think the video would have been viewed actively, as I don’t feel the video can be watched passively.
• What role would the record label play in creating these promotional texts? I think that the record label would be involved in creating an idea and concept for the music video. They would also advertise the track and video, so it can be viewed a lot of times and have more publicity.
Genre and Narrative
• What are the forms and conventions evident in the video? (using Goodwin) This video is representative of most music video by the Arctic Monkeys, as it is mostly concept/narrative based. I think that the video also has an element of a parody, as it is about a group of clowns (which are usually seen as happy or funny people) having a fight, which I believe is quite ironic and unconventional, as this is not viewed as normal. Conventions of this genre are to have a concept based video that is a bit strange and doesn’t relate to the track, this is what has happened for this video.
• Is this an example of illustration or amplification? Or disjuncture? Why? I believe that this music video is an example of disjuncture, as the lyrics and video do not really relate to one another, however there is some reference. The video is about a fight between a group of clowns and a group of men (who aren’t clowns), and the song is about growing up, and that life isn’t as fun anymore- which relates to the clowns as they are usually associated with being funny, but in this video they aren’t.
• Could this video be considered art? I don’t think that this video can be considered art; this is because it doesn’t have many iconic shots from the video, and the video is all about a fight, which takes place next to a warehouse.
Media Language
• What is the message or purpose of the video? The purpose of any music video is to try and promote the band/artist and to advertise them in a certain style. However with this particular video, I don’t feel that this is the case, this is because the band are not featured in the video and so can’t be sold or advertised. I believe that the video’s message or purpose is to show that the band either don’t take themselves seriously or they wanted to make a video that would entertaining to be in and watch.
• What visual techniques are used to do this and why? The shots of the clowns and the non-clowns hitting each other are good techniques, as they look amusing and gives a pastiche look to the music video.
• Is there any intertextuality/ references to popular culture? The video doesn’t have any references to popular culture, as it is not a mainstream video. The video could be linked with a gang/gangster type of film, as the men’s (that aren’t clowns) clothing is of that style, and the fact the groups are having a brawl is connected to this style. Another intertextual reference is that the ending of the video is much like Radiohead’s ‘Karma Police’.
Representation
• How are the band/ artist represented? The band is not in the music video, so it is hard to see how they are represented in the video.
• How are different social groups represented? There aren’t many social groups represented in this video, only the group of clowns and the group of men that aren’t clowns. The clowns are represented as quite a violent group, as they are fighting with these men and seem very aggressive towards them. As they are chasing after them, this is also shown at the end when one clown kills the man he used to be friends with when they were children.
• What is the ideological discourse? It’s hard to find many ideologies or stereotypes in this video, as it is just about a group of clowns and a group of men. However, the stereotype that clowns are funny, and are seen as happy people is challenged, as in the video the clowns are fighting, which people would not associate with clowns.
Institution and Audience
• How might this video be consumed? The video for this track was released 4 years ago, so I have an idea of how it was consumed by the public. The genre of the song isn’t mainstream, so it wouldn’t have been given as much airtime. I think the video would have been viewed actively, as I don’t feel the video can be watched passively.
• What role would the record label play in creating these promotional texts? I think that the record label would be involved in creating an idea and concept for the music video. They would also advertise the track and video, so it can be viewed a lot of times and have more publicity.
Genre and Narrative
• What are the forms and conventions evident in the video? (using Goodwin) This video is representative of most music video by the Arctic Monkeys, as it is mostly concept/narrative based. I think that the video also has an element of a parody, as it is about a group of clowns (which are usually seen as happy or funny people) having a fight, which I believe is quite ironic and unconventional, as this is not viewed as normal. Conventions of this genre are to have a concept based video that is a bit strange and doesn’t relate to the track, this is what has happened for this video.
• Is this an example of illustration or amplification? Or disjuncture? Why? I believe that this music video is an example of disjuncture, as the lyrics and video do not really relate to one another, however there is some reference. The video is about a fight between a group of clowns and a group of men (who aren’t clowns), and the song is about growing up, and that life isn’t as fun anymore- which relates to the clowns as they are usually associated with being funny, but in this video they aren’t.
• Could this video be considered art? I don’t think that this video can be considered art; this is because it doesn’t have many iconic shots from the video, and the video is all about a fight, which takes place next to a warehouse.
Media Language
• What is the message or purpose of the video? The purpose of any music video is to try and promote the band/artist and to advertise them in a certain style. However with this particular video, I don’t feel that this is the case, this is because the band are not featured in the video and so can’t be sold or advertised. I believe that the video’s message or purpose is to show that the band either don’t take themselves seriously or they wanted to make a video that would entertaining to be in and watch.
• What visual techniques are used to do this and why? The shots of the clowns and the non-clowns hitting each other are good techniques, as they look amusing and gives a pastiche look to the music video.
• Is there any intertextuality/ references to popular culture? The video doesn’t have any references to popular culture, as it is not a mainstream video. The video could be linked with a gang/gangster type of film, as the men’s (that aren’t clowns) clothing is of that style, and the fact the groups are having a brawl is connected to this style. Another intertextual reference is that the ending of the video is much like Radiohead’s ‘Karma Police’.
Representation
• How are the band/ artist represented? The band is not in the music video, so it is hard to see how they are represented in the video.
• How are different social groups represented? There aren’t many social groups represented in this video, only the group of clowns and the group of men that aren’t clowns. The clowns are represented as quite a violent group, as they are fighting with these men and seem very aggressive towards them. As they are chasing after them, this is also shown at the end when one clown kills the man he used to be friends with when they were children.
• What is the ideological discourse? It’s hard to find many ideologies or stereotypes in this video, as it is just about a group of clowns and a group of men. However, the stereotype that clowns are funny, and are seen as happy people is challenged, as in the video the clowns are fighting, which people would not associate with clowns.
JP - Music Video Analysis
The Kooks - She Moves in Her Own Way
Institution and Audience
- How might this video be consumed?
This video was released in 2006 and got to number 7 in the UK singles charts. So unlike a large proportion of music from this genre it broke into the mainstream, therefore the video will have been consumed passively as it would have been on the chart shows on music TV. However it will also be consumed online by fans of the genre and on more specialist music TV channels.
- What role would the record label play in creating these promotional texts?
The Record label will have been involved in creating the idea for the music video to match the genre and the artist’s image and will hire a video commissioner.
Genre and Narrative
- What are the forms and conventions evident in the video?
The characteristics of this video are typical of videos made by ‘The Kooks’, it has not got a strong narrative, and it is not strongly linked to the lyrics. There is a link however between the music and the narrative as the tempo will change in the video accordingly. The video is partly performance based because there is lip syncing at some stages. Although most of the time the band is playing their instruments as part of the narrative, purposefully out of sync with the song.
- Is this an example of illustration or amplification? or Disjuncture? Why?
The video is partly illustrative as there is some relationship with the lyrics however largely it does not reference the lyrics so I could be argued to be disjuncture at some parts.
- Could this video be considered art?
In this video there are an array of shots and some of the landscape shots could be seen as artistic, however I do not believe it should really be considered as art, as it is a low budget video and the emphasis is on the song and not the video.
Media Language
- What is the message or purpose of the video?
The purpose of the video is primarily to sell the song and the artist who has made it; however there may be other meanings to the song. The video is about the band travelling around the world having a good time, with obvious reference to a girl. So the purpose could be a love song or just to signify happiness.
- What visual techniques are used to do this and why?
The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles. Lots of band shots help the band be recognised and makes them more well known which will make the band more successful.
- Is there any intertextuality/ references to popular culture?
This song does not show references to the popular culture as it is not aimed at the mainstream audience.
Representation
- How are the band/artist represented?
The band are represented in this video as social young men who love music and having a good time, this is shown by all the group shots and the very happy tone of the video. They are not presented to be mainstream artists because of the clothes they wear and not the glamorous locations that expected from pop artists.
- How are different social groups represented?
The young male social group is represented in this video to fit in with the genre of the artist, as there are only a few extras to go along with the band; they’re represented as how they are in real life.
Institution and Audience
- How might this video be consumed?
This video was released in 2006 and got to number 7 in the UK singles charts. So unlike a large proportion of music from this genre it broke into the mainstream, therefore the video will have been consumed passively as it would have been on the chart shows on music TV. However it will also be consumed online by fans of the genre and on more specialist music TV channels.
- What role would the record label play in creating these promotional texts?
The Record label will have been involved in creating the idea for the music video to match the genre and the artist’s image and will hire a video commissioner.
Genre and Narrative
- What are the forms and conventions evident in the video?
The characteristics of this video are typical of videos made by ‘The Kooks’, it has not got a strong narrative, and it is not strongly linked to the lyrics. There is a link however between the music and the narrative as the tempo will change in the video accordingly. The video is partly performance based because there is lip syncing at some stages. Although most of the time the band is playing their instruments as part of the narrative, purposefully out of sync with the song.
- Is this an example of illustration or amplification? or Disjuncture? Why?
The video is partly illustrative as there is some relationship with the lyrics however largely it does not reference the lyrics so I could be argued to be disjuncture at some parts.
- Could this video be considered art?
In this video there are an array of shots and some of the landscape shots could be seen as artistic, however I do not believe it should really be considered as art, as it is a low budget video and the emphasis is on the song and not the video.
Media Language
- What is the message or purpose of the video?
The purpose of the video is primarily to sell the song and the artist who has made it; however there may be other meanings to the song. The video is about the band travelling around the world having a good time, with obvious reference to a girl. So the purpose could be a love song or just to signify happiness.
- What visual techniques are used to do this and why?
The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles. Lots of band shots help the band be recognised and makes them more well known which will make the band more successful.
- Is there any intertextuality/ references to popular culture?
This song does not show references to the popular culture as it is not aimed at the mainstream audience.
Representation
- How are the band/artist represented?
The band are represented in this video as social young men who love music and having a good time, this is shown by all the group shots and the very happy tone of the video. They are not presented to be mainstream artists because of the clothes they wear and not the glamorous locations that expected from pop artists.
- How are different social groups represented?
The young male social group is represented in this video to fit in with the genre of the artist, as there are only a few extras to go along with the band; they’re represented as how they are in real life.
Sunday, 19 September 2010
Saturday, 18 September 2010
Friday, 17 September 2010
Thursday, 16 September 2010
TM- Responding to a track
1) The link is on our blog.
2) The genre of our track is indie/alternate rock. I know this because of the previous song released by this artist was of the genre. The band themselves are renowned for being an alternate rock band.
3) I think the track represents a lo-fi. This is because we will be going for a retro/ abstract look to our video.
4) Two videos that would be comparable to our video idea would be:
The Coral - Dreaming Of You
2) The genre of our track is indie/alternate rock. I know this because of the previous song released by this artist was of the genre. The band themselves are renowned for being an alternate rock band.
3) I think the track represents a lo-fi. This is because we will be going for a retro/ abstract look to our video.
4) Two videos that would be comparable to our video idea would be:
The Coral - Dreaming Of You
The Kooks - Naive
5) After researching these two videos i have found out that it is really hard to find out what the budget to a music video is. It would seem that the production team are reluctant to withdraw this information.
6) The treatment hasnt been completed as yet. This is because we have only just picked our track. But when it is finished, the treatment will involve a main singer that is on a journey to see as much of the world as he can. ( "See the world") Going as many places as we can. The sub plot will be a band.
7)Suitable locations would be either famous spots in Britain like Trafalgar Square. The other locations would be rural, in the countryside or at a beach. This would incorporate in the lyrics "see the world"
8) The Character would be an indie male. This is because our song choice is an Indie/Alternative rock song. Meaning our character would have to coinside with the genre.
9) We were thinking of using a green screen for come parts of the video. Eg Standing infront of the Iffle Tower, in New York.
10) We would need to employ A Band to help with our music video. Luckily i have quite a few musically talented friends so finding them wont be a problem
Tuesday, 14 September 2010
JP - Responding to a Track
- http://www.youtube.com/watch?v=5Xgerv2PicU
- The genre of the track is indie/alternative rock, this is because the Kooks are a well known indie band and only play music from this genre in the album.
- I think that the track represents a lo-fi video, because the song is acoustic and would fit with a lo-fi technique.
- This is a still from 'The Kooks- She moves in her own way' This video has a lo fi tone and a similar theme of travel to our video, it also includes strange and abstract shots like in the still to the right. And this still is from 'Arctic Monkeys -Fake Tales of San Fransisco' and is in black and white which helps the lo fi effect it is trying to achieve.
I cannot determine the precise budget of the video of 'The Kooks - She Moves in her own way' however i do believe it to be a low budget production, i think this because it was largely performance based with few expensive props, and mostly just the band with few extras.- We have not yet decided in detail how our video will go, however we have some ideas involving lots of locations maybe using a green screen. We will have a front man who will be lip syncing most of the song, and we are thinking about including some abstract scenes to keep the video interesting and different from others.
- Because of the nature of the track, i feel no location is out of bounds and we will explore as many as we can in the video, however i do feel the majority should be in an urban area to fit in with conventions of the genre.
- We will have 1 main character; the lead singer, who will be prominent throughout the video and we will use extras when necessary.
- Our main special effect we are considering is the use of green screen to have our character appearing in locations all around the globe.
- We will need to employ a group of people who can play instruments so they can play synced with the music in the band shots.
Monday, 13 September 2010
AO - Responding to a track
- http://www.youtube.com/watch?v=5Xgerv2PicU
- The genre of our track is Indie rock/ alternative, which is the same as the album that the band has released.
- I think that our video could use lo-fi, as we are looking at having an abstract video, which is quite weird. So lo-fi could be quite useful for this style.
- I’ve looked at videos that are of a similar genre; Blur- Coffee & Tea, Arctic Monkeys- Fluorescent Adolescent, The Kooks- She moves in her own way. I think that we can gain some ideas or different camera shots from these videos as a result.
- I couldn’t find a budget for Blur’s Coffee & Tea, but I think that the video would have had quite a high budget, at the time as it used animation, which when it was filmed would have been
expensive for to make.
- At this moment we don’t have many ideas for our track, as we have only recently decided which track we are doing. But some ideas that we have are; one lead character/singer in different locations, as the lyrics are about ‘seeing the world’.
- I think that we could mainly use city/urban areas to shoot the video, as they fit in with the genre and style of the track. But we could also mix it up with different types of locations as well.
- The main character would need to be someone who has a indie/rock look to them, as this is the genre of our track. The character would also need to be good at lip-synching as I think the video will be mainly performance based.
- An idea that we have is using a green-screen, to shoot different locations over the world, so our character can be in a lot of different countries in the video.
- If we are looking to have shots of a band, then we would need to employ some friends that play suitable instruments. We could also need some people to help out with the filming of the video, or maybe starring as the lead character.
Group - Audience Feedback
The Kooks - See The World
Locations:
Locations:
- Lots of locations
- Outside
- City/Urban night
- Countryside
Ideas:
- Green Screen
- Lead role having a good time
- Spotlights
- Costume according to country
- Filters representing the world in different ways
- Peformance and narrative
- Bizzare concept
AO - Technical Analysis: Pendulum - Watercolour
http://www.youtube.com/watch?v=tEPB7uzKuh4&ob=av2e
This technical analysis can help us to develop our concept for the music video, as this video gives us an insight to what conventions are evident in this genre of music video.
Friday, 10 September 2010
Group - Technical analysis
Jamie T - Sticks and Stones
http://www.youtube.com/watch?v=r9APEZMeH0o
This is the first 30 seconds of the song Sticks and Stones by Jamie T. We will use this analysis to see and understand the ammount of shots that will need to be used in our song.
http://www.youtube.com/watch?v=r9APEZMeH0o
This is the first 30 seconds of the song Sticks and Stones by Jamie T. We will use this analysis to see and understand the ammount of shots that will need to be used in our song.
JP - Technical Analysis
Pendulum - Other Side
http://www.youtube.com/watch?v=zENtEumtyBI
I chose this track because we are thinking of doing a track by Pendulum, so i thought it would be beneficial to deconstruct a video of the same artist. This video has shown me the cutting rate of a video, that it will have an extremely fast cutting rate at some points, mixed with lengthier shots.
Group - Initial Ideas
Our first thought for a genre for the track was alternative rock, we would prefer to have a band or group rather than a solo artist, as they are more conventional to this genre. The song we first had in mind was 'The Kooks - See The World'. But on reflection we are now having second thoughts, as we think that this song could be quite difficult to put into a video.
We are now looking at alternatives to our first idea for a track, or maybe another genre. Other groups/bands that we have looked into are; The Arctic Monkeys, Hard-Fi and Pendulum.
We are now looking at alternatives to our first idea for a track, or maybe another genre. Other groups/bands that we have looked into are; The Arctic Monkeys, Hard-Fi and Pendulum.
AO - The Process of Making a Music Video
Shooting
Preparation for a shoot usually takes about 5 days, and then 1 or 2 days of camera time is needed. A shoot on a set is more complicated than on a location, as the set would have to built and then pre-lit. A shoot can often take up a whole day, from early on in the morning late at night. The whole crew, artist and other supporting cast will all be needed for the duration of the shoot.
The directors job is to make the video look as good as possible, whatever the budget he has available, this is a hard job as shooting costs are high. This includes any overtime costs that will have to be paid for the cast and crew if the shoot is not finished in time.
For a day or 2 after the shoot, the producer and production assistant wrap up the whole video, which involves getting invoices from unit members and cast, so everyone can be paid.
Editing
The product is still not finished after the shoot, it is only the raw material. The first stage of editing is for the video to be sent off to a lab for processing, as most music videos are made on film. The process turns the film into to digital tape and the film is graded so it looks good for the client.
The basic edit is put together for the next stage, so edit facilities are required as well as an offline editor (freelance). Most directors use trusted editors who don’t need supervision. The director will the give the editor a clear idea of what they want from the material. A rough cut is sent to the client after about 4 days for any comments. This may mean another day is needed to address the comments.
The next stage is where the effects are added and the tape is produced to broadcast standard, which is called the online edit. The time taken for this all depends on the effects that are needed for the video. A video with straight cuts and minimal transitions will take a significantly shorter time than one with 3D animation or CGI effects. A specialist company may be employed for this sort of task. However they are not always needed, thanks to systems like Flame and Inferno, which make post-production effects a lot easier.
Preparation for a shoot usually takes about 5 days, and then 1 or 2 days of camera time is needed. A shoot on a set is more complicated than on a location, as the set would have to built and then pre-lit. A shoot can often take up a whole day, from early on in the morning late at night. The whole crew, artist and other supporting cast will all be needed for the duration of the shoot.
The directors job is to make the video look as good as possible, whatever the budget he has available, this is a hard job as shooting costs are high. This includes any overtime costs that will have to be paid for the cast and crew if the shoot is not finished in time.
For a day or 2 after the shoot, the producer and production assistant wrap up the whole video, which involves getting invoices from unit members and cast, so everyone can be paid.
Editing
The product is still not finished after the shoot, it is only the raw material. The first stage of editing is for the video to be sent off to a lab for processing, as most music videos are made on film. The process turns the film into to digital tape and the film is graded so it looks good for the client.
The basic edit is put together for the next stage, so edit facilities are required as well as an offline editor (freelance). Most directors use trusted editors who don’t need supervision. The director will the give the editor a clear idea of what they want from the material. A rough cut is sent to the client after about 4 days for any comments. This may mean another day is needed to address the comments.
The next stage is where the effects are added and the tape is produced to broadcast standard, which is called the online edit. The time taken for this all depends on the effects that are needed for the video. A video with straight cuts and minimal transitions will take a significantly shorter time than one with 3D animation or CGI effects. A specialist company may be employed for this sort of task. However they are not always needed, thanks to systems like Flame and Inferno, which make post-production effects a lot easier.
TM - The process of making a music video.
Post-production
The dubs of the finished music promo are delivered and release forms are signed. the production company invoices the record company for the job. In general the production company will seek 50% on delivery. Any approved overages - costs which were not in the original budget but which have been agreed while the video was in production- are invoiced to this stage too. Any overspeading not approved has to be met from the makers' budget, which might mean the director losing part of his/her fee.
Distribution
There are now far more spaces for music video to be shown, partly because of the increasing number of the TV channels but also because of the potential to release promos as VCD on singles or even on DVD collections. MTV is still the target window for music video but the EMAP channels all have access to the target audience.
The really big budgets for promos are still limited to the top US artists, Particularly in the hip hop genre.
The dubs of the finished music promo are delivered and release forms are signed. the production company invoices the record company for the job. In general the production company will seek 50% on delivery. Any approved overages - costs which were not in the original budget but which have been agreed while the video was in production- are invoiced to this stage too. Any overspeading not approved has to be met from the makers' budget, which might mean the director losing part of his/her fee.
Distribution
There are now far more spaces for music video to be shown, partly because of the increasing number of the TV channels but also because of the potential to release promos as VCD on singles or even on DVD collections. MTV is still the target window for music video but the EMAP channels all have access to the target audience.
The really big budgets for promos are still limited to the top US artists, Particularly in the hip hop genre.
Thursday, 9 September 2010
JP - The Process of Making a Music Video
Commissioning is the first major stage in the making of a music video, the label, artist and management will look through their album and agree on what to release as a single. Then there will be a person at a record label, or someone operating on a freelance basis, who is assigned the role as the video commissioner. The video commissioner makes a shortlist of possible directors and sends the track with a broad brief, summarising ideas for the project, including the budget, the deadline and other important information, to the shortlisted directors.
Planning will fall largely to the director, who will look at the lyrics and other material that is supplied to him, such as previous videos by the artist and the brief he has received. From this he will outline a proposal, which could be a storyboard animatic or just a couple of paragraphs of text, that will indicate the directors general idea for the video. If the commissioner approves then they will hold a meeting, often including the artist, where they will finalise the treatment and agree upon it for the next stage of making a music video.
Budgeting is the next stage following the planning of a video. The producer will draw up a budget, which is approved by the head of production. This will be submitted to the client who may wish to negotiate or change the video idea to satisfy a manageable budget. Once this is agreed a deal memo is countersigned on director and budget. The production team at this stage has committed itself to expenditure as the director and producer need to put together the main team of creative personnel, the production unit.
This stage is taken very seriously due to the recent economic downturn and has led to the reduction in money available for the budget and more corporate involvement. To minimise mistakes record companies are reluctant to green light a project, unless they are sure it will be a success. This is why for example Sony have to have 6 different people at different levels of the company sign off the video budgets before shooting can commence.
Planning will fall largely to the director, who will look at the lyrics and other material that is supplied to him, such as previous videos by the artist and the brief he has received. From this he will outline a proposal, which could be a storyboard animatic or just a couple of paragraphs of text, that will indicate the directors general idea for the video. If the commissioner approves then they will hold a meeting, often including the artist, where they will finalise the treatment and agree upon it for the next stage of making a music video.
Budgeting is the next stage following the planning of a video. The producer will draw up a budget, which is approved by the head of production. This will be submitted to the client who may wish to negotiate or change the video idea to satisfy a manageable budget. Once this is agreed a deal memo is countersigned on director and budget. The production team at this stage has committed itself to expenditure as the director and producer need to put together the main team of creative personnel, the production unit.
This stage is taken very seriously due to the recent economic downturn and has led to the reduction in money available for the budget and more corporate involvement. To minimise mistakes record companies are reluctant to green light a project, unless they are sure it will be a success. This is why for example Sony have to have 6 different people at different levels of the company sign off the video budgets before shooting can commence.
Subscribe to:
Posts (Atom)