Group - Audience Research

For Audience Research we used an online questionnaire website, called 'SurveyMonkey', to create an audience survey for the concept development of our music video. This enabled us to exploit the benefits of Web 2.0, and We Media, to distribute are survey through social networking sites, as well as allowing as to attach an MP3 of the song. By releasing it on Facebook we have gained a lot of responses.

Our first question was to establish the age bracket of the person completing the survey, and our results show the majority of people who answered the survey were 15-20, this is our target audience so it was important to have the same age demographic answering the questionnaire, this was achieved by releasing it to our peers on Facebook.

Our next question was to establish the types of locations that the music video would take place in. We had the following results, popular landmarks, train station, seaside, busy streets and the park. We will look to include a busy street into our music video, and a shot in fields, so this supported some of our ideas.


The following question was asked to see the audience views on the mise-en-scene, more specifically the costume of the lead singer. We got similar results to what we were thinking.

This question was important as were leaning towards not having a band and this was supported by 50% of the results saying we don't need a band.

The results supported having a narrative to the video rather than a performance. This also supported our thoughts on the video as we had a concept ideas for a narrative.

Our final question was there to see if the person taking the survey had any creative ideas after hearing the song. From this we got a popular idea of having a montage styled video filled with iconic locations, however we have decided against this idea after our concept development went in a different direction. However we are going to use the idea of including black and white footage in the video.