1) The signifiers in this advert are; Ian Brown's face/head, the name of the album 'The Greatest', and the advert being in black and white. All of these signs signify different things and parts of the artist's image. The fact that the album is called 'The Greatest' and the advert has a big picture of Ian Brown's face shows that he believes that he is a good artist and that people will think that he is good. This shows that Ian Brown has a sense of arrogance and cockiness about him. Also there the advert is in black and white, this suggests he is quite mellow, and calm, this reinforces his meta-narrative.
2) The juxtaposition of the photograph with the text conveys the artists image. The picture above is different to the one that i analised, in that it doesn't have the text at the bottom of the page. The text is in quite small writing, and in an italic font, like Times New Roman, which means it doesn't stand out much, drawing the consumer's eyes to the face of Ian Brown. The juxtaposition of the text to the artist shows how the he wants to be seen by the consumer and what they want to think about him. The advert is very much centred around Ian Brown, as most of the page is covered up by his face. This could reference to his dominance or to the fact that he comes across as egotistical, and the advert is all about him.
3) The advert for Ian Brown - 'The Greatest' is conforming to the social myth of masculinity, and male dominance. This is because the advert is centred around the picture of Ian Brown, which is very commanding on the advert, as it eye-catching and very prominent on the advert. Like men are seen as dominant and controlling, Ian Brown is very dominant on the advert and controls where the consumer is looking. The advert also conforms to another ideology of masculinity, this is about confidence, and how men are stereotypically arrogant and and confident about themselves. Another social myth that this advert conforms to, is the ethic of rock and roll artists, which is about rebellion and having a 'don't care attitude'. This is shown in this advert through Ian Brown's hair, as it is long, like that of a rock star, and he also through the stubble that he has, conveying he doesn't care about his appearance, and doesn't make an effort.
4) Indexical signs, are ones which connote what that person with the advert are like. For Ian Brown's advert 'The Greatest' it suggests that the person is not conforming to mainstream music, and so they are maybe quite individual and could deviant or rebellious. As the advert as connotations with rock and roll, and the idea that people involved in rock and roll are rebellious, and do not conform to social norms and beliefs.
Lexical signs should be indexical, this is good now Adam, well done
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