Thursday, 30 September 2010
feedback on blog so far
Some work of a high quality posted on this blog however I do not get much of a sense of progression with reference to ideas - it is not evident that discussions are taking place with reference to actors, locations, actors or props. Analysis of music video needs revisiting and more attention to detail and reference to learning and theory needs to be added. I want to see a dated post after each lesson outlining discussions and decisions made. At the moment the blog is a low level 3.
Monday, 27 September 2010
AO - Technical Analysis: The Kooks - Naive
http://www.youtube.com/watch?v=r-KnNVoFsCc&ob=av2e
This analysis gives our group an idea of the cutting rate of the shots in the video, and what different types of angles we should use for a music video of this genre. It also makes us realise how many shots we need to have for the footage, as the cutting rate for music videos is high, we will need to have a lot of shots.
This video shows us what sorts of locations are needed and are conventional in a music video of this genre. Also because the music video is for The Kooks, which is the band that sing the track we are having, this gives us an insight to what their music videos are usually about and what sort of style they use in their music video.
The video has also given us an idea of how the main character/lead singer should act within the video, and what sort of clothes the band should be wearing.
Sunday, 26 September 2010
JP - Technical Analysis-
She Moves in her own way - The Kooks
I chose this video for a technical analysis because it is from the same artist and album as the track we are using. This helps us understand how a video by 'The Kooks' is generally constructed, so we can create a video that will fit in with the style and image created from their videos.
The characteristics of this video are typical of videos made by ‘The Kooks’, it has not got a strong narrative, and it is not strongly linked to the lyrics. There is a link however between the music and the narrative as the tempo will change in the video accordingly. The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles.
I chose this video for a technical analysis because it is from the same artist and album as the track we are using. This helps us understand how a video by 'The Kooks' is generally constructed, so we can create a video that will fit in with the style and image created from their videos.
The characteristics of this video are typical of videos made by ‘The Kooks’, it has not got a strong narrative, and it is not strongly linked to the lyrics. There is a link however between the music and the narrative as the tempo will change in the video accordingly. The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles.
AO - Idea
An idea which I have come up with, for the concept part of the video is to have the lead singer either losing or breaking his glasses at the beginning of the video. Which he then has to deal with life without being able to see everything clearly. Then at the end of the video he gets new glasses and is able to live his life normally again.
This is just an idea for the video, and it would not be the only narrative that is followed in the video.
This is just an idea for the video, and it would not be the only narrative that is followed in the video.
Friday, 24 September 2010
TM - Lyrics to " See the World" Kooks
Do you want to see the world?
Do you want to see the world?
Do you want to see the world?
In a different way, yeah
Do you want to see the world?
Do you want to see the world?
Do you want to see the world?
In a different way
I remember how we used to sing
Writing poems in your bed sit
Finding time to be the passenger
But there you are you never saw me leave
But there you go you're sailing away
And you know
You never come away
Yeah but you should
You never lie to me
Yeah but I will
Never come away
Yeah but you should
But do you really want to see
Oh do you really want to see
Oh do you really want see
On your television screen
I remember how we used to be
Without the world upon our TV
Well let it lie or you can take it back
Wrap your life around evil's trap
But there you are you're sailing away
And you know
You never come away
Yeah but you should
You never lie to me
Yeah but I will
Never come away
Yeah but you should
Well do you want to see the world what what
Do you want to see the world what what
Well do you want to see the what what what
Well do you want to see the world what what what
Well do you want to see the world (I know I do) what what what
Do you want to see the world (I know I do) what what what
Well do you really want to what what (I know I do)
Well do you really want to what what (I know I do)
Well do you really want to see (I know I do) (I know I do) (I know I do)
Do you want to see the world?
Do you want to see the world?
In a different way, yeah
Do you want to see the world?
Do you want to see the world?
Do you want to see the world?
In a different way
I remember how we used to sing
Writing poems in your bed sit
Finding time to be the passenger
But there you are you never saw me leave
But there you go you're sailing away
And you know
You never come away
Yeah but you should
You never lie to me
Yeah but I will
Never come away
Yeah but you should
But do you really want to see
Oh do you really want to see
Oh do you really want see
On your television screen
I remember how we used to be
Without the world upon our TV
Well let it lie or you can take it back
Wrap your life around evil's trap
But there you are you're sailing away
And you know
You never come away
Yeah but you should
You never lie to me
Yeah but I will
Never come away
Yeah but you should
Well do you want to see the world what what
Do you want to see the world what what
Well do you want to see the what what what
Well do you want to see the world what what what
Well do you want to see the world (I know I do) what what what
Do you want to see the world (I know I do) what what what
Well do you really want to what what (I know I do)
Well do you really want to what what (I know I do)
Well do you really want to see (I know I do) (I know I do) (I know I do)
TM - Music Video Analysis
Music video Analysis- The Kooks "Naive" 
http://www.youtube.com/watch?v=ZFhWFwOu5Qk&feature=related
Institution and Audience
- How might this video be consumed?
The song itself has become a big hit and is well known throughout Britain. The way in which it is consumed varies. Web 2.0 has helped the success of the song because you can consume the video very easier on YouTube and other similar websites. The music video could be view both focus and ambient. For people who don't really know the Kooks would be focused as the video is narrative based, making it a video that people would want to see then ending. Kooks fans however might just want to listen to the music and not watch the video as it is a slow and quite uneventful. The True music fans might not worry about the video and just want to listen to the music.
- What role would the record label play in creating these promotional texts?
The Record label would have the role of making sure they make a great music video. The record label makes the Digipaks and Advertising such as posters. This is to advertise the band and new song in order to make more money when it comes down to sales. When linking this video to Dyer. This video is used to make the audience to create a para-social intimacy. the consumer is repeatedly able to view the star in detail. The star in turn through the extra diegetic gaze makes a connection with the audience. As seen in this video, The consumer is meant to empathise with him as he is going through a break-up.
Genre and Narrative
- What are the forms and conventions evident in the video?
The Kooks as a band have a certain video style that the seem to stick to each time. This video is very much the same as this. The narrative is quite vague with only a few links to lyrics. I believe The Kooks do this to go away from the mainstream videos and are trying to be unique. In the video Naive there are two different narratives. A couple in a bedroom, and the other is the lead singer going into a club. At the end of the video both narratives meet.
- Is this an example of illustration or amplification? or Disjuncture? Why?
I would say that it is disjuncture because there is little relationship between Lyrics and Narrative. This is common for Kooks tracks. They seem to go away from the text and make a different and quirky video. This is to make people want to watch it again and again. I feel they are very successful at this. This is proven by there sales and general popularity within there chosen genre.
- Could this video be considered art?
I don't think this video is artist as there are no shots I would deem as artist. This video is mostly shot in a dark club. However, music videos could all be deemed as a sort of art. The shots used and ideas used all have some sort of element of art. Whether that's the type of shot used or the location. There is also various lighting techniques that could be considered art.
Media Language
- What is the message or purpose of the video?
The Video itself would have been used to sell the song. Having a video allows the distributor to put it on the Internet and also on Television. The video is also to accompany the song and make it seem much more appealing for an audience to listen to and watch. The message of the song is that heartbreak happens. You need to go past it and move on.
- What visual techniques are used to do this and why?
The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles. The video is Mostly meat shots. This shows the main artist's image and style. The video is the story of the lead singer and his heartache with a girl. The techniques that they used to show this were affective in making the audience relate to this video. Tracking, meatshots and low angled shots were used to make this lead singer the main aspect of the video and create a certain aura about him. There are also light techniques which are used to convey a club scene. A strobe light is used to convey this image.
Representation
- How are the band/artist represented?
The artist is represented as a sociable guy that is seen walking around a club and sitting with friends. He is very casually dress with what looks like little effort. This goes against mainstream music video as they are normally represented as very good looking with nice clothes. They are represented to be the "nice guys" as they are the ones being cheated on.
- How are different social groups represented?
The social group that is represented here are the late teens early 20s. This is due to various different aspects of the video. The main thing that I saw that represented the social group was the location in which it was set. The location is a busy night club, this location alone connotes young people. This represents them as a group that goes out and has fun in clubs and pubs. The music video could also connotes the stereotype of the lay about teenager. The music video is about heartache. This subject is related to most people in the world. Making this video very present and real for many people that consume it.
http://www.youtube.com/watch?v=ZFhWFwOu5Qk&feature=related
Institution and Audience
- How might this video be consumed?
The song itself has become a big hit and is well known throughout Britain. The way in which it is consumed varies. Web 2.0 has helped the success of the song because you can consume the video very easier on YouTube and other similar websites. The music video could be view both focus and ambient. For people who don't really know the Kooks would be focused as the video is narrative based, making it a video that people would want to see then ending. Kooks fans however might just want to listen to the music and not watch the video as it is a slow and quite uneventful. The True music fans might not worry about the video and just want to listen to the music.
- What role would the record label play in creating these promotional texts?
The Record label would have the role of making sure they make a great music video. The record label makes the Digipaks and Advertising such as posters. This is to advertise the band and new song in order to make more money when it comes down to sales. When linking this video to Dyer. This video is used to make the audience to create a para-social intimacy. the consumer is repeatedly able to view the star in detail. The star in turn through the extra diegetic gaze makes a connection with the audience. As seen in this video, The consumer is meant to empathise with him as he is going through a break-up.
Genre and Narrative
- What are the forms and conventions evident in the video?
The Kooks as a band have a certain video style that the seem to stick to each time. This video is very much the same as this. The narrative is quite vague with only a few links to lyrics. I believe The Kooks do this to go away from the mainstream videos and are trying to be unique. In the video Naive there are two different narratives. A couple in a bedroom, and the other is the lead singer going into a club. At the end of the video both narratives meet.
- Is this an example of illustration or amplification? or Disjuncture? Why?
I would say that it is disjuncture because there is little relationship between Lyrics and Narrative. This is common for Kooks tracks. They seem to go away from the text and make a different and quirky video. This is to make people want to watch it again and again. I feel they are very successful at this. This is proven by there sales and general popularity within there chosen genre.
- Could this video be considered art?
I don't think this video is artist as there are no shots I would deem as artist. This video is mostly shot in a dark club. However, music videos could all be deemed as a sort of art. The shots used and ideas used all have some sort of element of art. Whether that's the type of shot used or the location. There is also various lighting techniques that could be considered art.
Media Language
- What is the message or purpose of the video?
The Video itself would have been used to sell the song. Having a video allows the distributor to put it on the Internet and also on Television. The video is also to accompany the song and make it seem much more appealing for an audience to listen to and watch. The message of the song is that heartbreak happens. You need to go past it and move on.
- What visual techniques are used to do this and why?
The lo-fi tone of the video gives the video a more real look to it, giving the viewer more of a chance to relate to the video than more high budget spectacles. The video is Mostly meat shots. This shows the main artist's image and style. The video is the story of the lead singer and his heartache with a girl. The techniques that they used to show this were affective in making the audience relate to this video. Tracking, meatshots and low angled shots were used to make this lead singer the main aspect of the video and create a certain aura about him. There are also light techniques which are used to convey a club scene. A strobe light is used to convey this image.
Representation
- How are the band/artist represented?
The artist is represented as a sociable guy that is seen walking around a club and sitting with friends. He is very casually dress with what looks like little effort. This goes against mainstream music video as they are normally represented as very good looking with nice clothes. They are represented to be the "nice guys" as they are the ones being cheated on.
- How are different social groups represented?
The social group that is represented here are the late teens early 20s. This is due to various different aspects of the video. The main thing that I saw that represented the social group was the location in which it was set. The location is a busy night club, this location alone connotes young people. This represents them as a group that goes out and has fun in clubs and pubs. The music video could also connotes the stereotype of the lay about teenager. The music video is about heartache. This subject is related to most people in the world. Making this video very present and real for many people that consume it.
AO - Music Video Analysis
Arctic Monkeys – Fluorescent Adolescent
Institution and Audience
• How might this video be consumed? The video for this track was released 4 years ago, so I have an idea of how it was consumed by the public. The genre of the song isn’t mainstream, so it wouldn’t have been given as much airtime. I think the video would have been viewed actively, as I don’t feel the video can be watched passively.
• What role would the record label play in creating these promotional texts? I think that the record label would be involved in creating an idea and concept for the music video. They would also advertise the track and video, so it can be viewed a lot of times and have more publicity.
Genre and Narrative
• What are the forms and conventions evident in the video? (using Goodwin) This video is representative of most music video by the Arctic Monkeys, as it is mostly concept/narrative based. I think that the video also has an element of a parody, as it is about a group of clowns (which are usually seen as happy or funny people) having a fight, which I believe is quite ironic and unconventional, as this is not viewed as normal. Conventions of this genre are to have a concept based video that is a bit strange and doesn’t relate to the track, this is what has happened for this video.
• Is this an example of illustration or amplification? Or disjuncture? Why? I believe that this music video is an example of disjuncture, as the lyrics and video do not really relate to one another, however there is some reference. The video is about a fight between a group of clowns and a group of men (who aren’t clowns), and the song is about growing up, and that life isn’t as fun anymore- which relates to the clowns as they are usually associated with being funny, but in this video they aren’t.
• Could this video be considered art? I don’t think that this video can be considered art; this is because it doesn’t have many iconic shots from the video, and the video is all about a fight, which takes place next to a warehouse.
Media Language
• What is the message or purpose of the video? The purpose of any music video is to try and promote the band/artist and to advertise them in a certain style. However with this particular video, I don’t feel that this is the case, this is because the band are not featured in the video and so can’t be sold or advertised. I believe that the video’s message or purpose is to show that the band either don’t take themselves seriously or they wanted to make a video that would entertaining to be in and watch.
• What visual techniques are used to do this and why? The shots of the clowns and the non-clowns hitting each other are good techniques, as they look amusing and gives a pastiche look to the music video.
• Is there any intertextuality/ references to popular culture? The video doesn’t have any references to popular culture, as it is not a mainstream video. The video could be linked with a gang/gangster type of film, as the men’s (that aren’t clowns) clothing is of that style, and the fact the groups are having a brawl is connected to this style. Another intertextual reference is that the ending of the video is much like Radiohead’s ‘Karma Police’.
Representation
• How are the band/ artist represented? The band is not in the music video, so it is hard to see how they are represented in the video.
• How are different social groups represented? There aren’t many social groups represented in this video, only the group of clowns and the group of men that aren’t clowns. The clowns are represented as quite a violent group, as they are fighting with these men and seem very aggressive towards them. As they are chasing after them, this is also shown at the end when one clown kills the man he used to be friends with when they were children.
• What is the ideological discourse? It’s hard to find many ideologies or stereotypes in this video, as it is just about a group of clowns and a group of men. However, the stereotype that clowns are funny, and are seen as happy people is challenged, as in the video the clowns are fighting, which people would not associate with clowns.
Institution and Audience
• How might this video be consumed? The video for this track was released 4 years ago, so I have an idea of how it was consumed by the public. The genre of the song isn’t mainstream, so it wouldn’t have been given as much airtime. I think the video would have been viewed actively, as I don’t feel the video can be watched passively.
• What role would the record label play in creating these promotional texts? I think that the record label would be involved in creating an idea and concept for the music video. They would also advertise the track and video, so it can be viewed a lot of times and have more publicity.
Genre and Narrative
• What are the forms and conventions evident in the video? (using Goodwin) This video is representative of most music video by the Arctic Monkeys, as it is mostly concept/narrative based. I think that the video also has an element of a parody, as it is about a group of clowns (which are usually seen as happy or funny people) having a fight, which I believe is quite ironic and unconventional, as this is not viewed as normal. Conventions of this genre are to have a concept based video that is a bit strange and doesn’t relate to the track, this is what has happened for this video.
• Is this an example of illustration or amplification? Or disjuncture? Why? I believe that this music video is an example of disjuncture, as the lyrics and video do not really relate to one another, however there is some reference. The video is about a fight between a group of clowns and a group of men (who aren’t clowns), and the song is about growing up, and that life isn’t as fun anymore- which relates to the clowns as they are usually associated with being funny, but in this video they aren’t.
• Could this video be considered art? I don’t think that this video can be considered art; this is because it doesn’t have many iconic shots from the video, and the video is all about a fight, which takes place next to a warehouse.
Media Language
• What is the message or purpose of the video? The purpose of any music video is to try and promote the band/artist and to advertise them in a certain style. However with this particular video, I don’t feel that this is the case, this is because the band are not featured in the video and so can’t be sold or advertised. I believe that the video’s message or purpose is to show that the band either don’t take themselves seriously or they wanted to make a video that would entertaining to be in and watch.
• What visual techniques are used to do this and why? The shots of the clowns and the non-clowns hitting each other are good techniques, as they look amusing and gives a pastiche look to the music video.
• Is there any intertextuality/ references to popular culture? The video doesn’t have any references to popular culture, as it is not a mainstream video. The video could be linked with a gang/gangster type of film, as the men’s (that aren’t clowns) clothing is of that style, and the fact the groups are having a brawl is connected to this style. Another intertextual reference is that the ending of the video is much like Radiohead’s ‘Karma Police’.
Representation
• How are the band/ artist represented? The band is not in the music video, so it is hard to see how they are represented in the video.
• How are different social groups represented? There aren’t many social groups represented in this video, only the group of clowns and the group of men that aren’t clowns. The clowns are represented as quite a violent group, as they are fighting with these men and seem very aggressive towards them. As they are chasing after them, this is also shown at the end when one clown kills the man he used to be friends with when they were children.
• What is the ideological discourse? It’s hard to find many ideologies or stereotypes in this video, as it is just about a group of clowns and a group of men. However, the stereotype that clowns are funny, and are seen as happy people is challenged, as in the video the clowns are fighting, which people would not associate with clowns.
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