AO - Progression Of Advert

My original idea was to have a piece of artwork or a centre piece that would be very striking and catch the consumer’s eye. I did this for my mock-up idea, as I could use images from the Internet, and create the advert from secondary materials. However, when I tried to look for a brush in Photoshop that had a similar effect, I couldn't.

After realising that I could not continue with my original idea, I decided to think of different ideas and ways that I could advertise the band and the album in an effective way. My next idea for the advert was to have the name of band and the album written a lot of times, across the poster. However, after seeing what this looked like I didn't feel that this was eye-catching enough, and wasn't very aesthetically pleasing.

I decided to add a image to the advert, as this would add more to the poster, and would make it more exciting. I chose to use a image from the music video, to use in my advert, as this would mean that the advert links in with the video. However, when I put the image of the lead singer into the advert, it did not fit in to the style of the text. In order to change the style of the image, I used some effects to put onto the image, including distort effects, to try and make the image stand out and keep in with the same style as the advert.

AO - Print Work

This is my poster advertisement, which would be published in a magazine, like NME. As this is a magazine which follows the genre of our track or similar genres. The advert is there to promote the band and the new album which they have released.

I think that the advert is effective as it seems to jump off the page at the consumer, the use of shadows creates the feeling of depth on the page and would really catch someone's eye if they were flicking threw the magazine.

TM - My Digipak development

My first idea for the front cover of the Digipak was this simple design of my eye and then the album information. I thought this image was nice but it wasn’t striking or original. I went on to Photoshop and thought up different things I could do. This is the next idea.



My next idea was the picture of the eye with a faded picture of the world within the eye. I created this by turning the opacity down on the earth to make it look like it is the eye ball. This idea was stemmed from the name of our song, See the World. After this idea I thought I had finished but then after asking my group and looking at it myself I realised it needed something else.


This is the final piece of media text I created. I thought is idea was a bit more atheistically pleasing. I feel I have advertised the band name well and represented them as a unique and stylish band. I have kept the same ideas for the rest of the digipak, using one colour that stands out and the rest of the image black and white.

Group - Rough Cut

JP- Progression of Advert

When creating my advert, it developed considerably from my initial concept, which was to have a spotlight from the bottom left corner projecting a shadow of the band name onto the poster. Along with the Album name shown in red to make it stand out to the viewer. However as shown below I found that it was to plain with not enough content in the advert.

In the next draft of my advert I decided to include a picture of the world so to reference the track 'See the World' that we are promoting as well as fitting in with the theme created in our digipak. As well as this I put a teal wash over the image giving it the drained colour look. Although I shortly decided against this advert as I do not believe it look visually good enough to attract consumer interest to the band and album.
For my final advert I decided to have a more 'crisp' finish with sharper and brighter colours that would stand out in a magazine to advertise the band. It links well the to the album and track and creates a reading path for the viewer; the world up the blue ray of light to 'The Kooks' to 'Inside in Inside out' to further information on the bottom right. With the the layout and use of colour i think that it stands out on a page and represent the band well.

Group - Filming on the 30th

On Tuesday, we decided to film some shots for our music video, in the snow, as some shots could be incorporated in the ending of the video. We also realised that some of the footage that we had already filmed wasn't good enough, or it wasn't what we wanted for the video.

As we were filming in the snow we had to be careful about the equipment, as it could get wet from the falling snow, and therefore damage the camera. Also, because there was snow on the ground, it was slippery and icy, so we had to be careful when walking, so we didn't fall over.

During the shoot, we filmed shots of Tom in the snow, playing around and having fun. We believe that the shots we filmed would look effective, as the music and beat becomes very quick, so we are thinking of having a very fast cutting rate, with lots of different shots.

Filming on the 26th

We have had real trouble with filming this year. This is partly due to the equipment troubles that have occurred. Luckily The last shoot went according to plan. The shoot was during our double media lesson. Firstly we went to my house and found a costume I would be wearing. After deciding we went to the Pantiles in Tunbridge Wells. The shoots went well as I feel we got everything we needed. I took us about 3 hours until we lost the light. This was a bit of a problem as we need to do the last shot in a free this week. But it is not much and will only take ten minutes. As it is winter we were well aware of the cold and made sure we dressed to a suitable dress code. When we were not filming we all had gloves to use. This helped the cameraman not to shake the camera due to coldness. During the shoot we made sure that everything we shot, we shot from many different angles which would enable us to edit the music video with the suitable cutting rate. I have looked over our footage and have found this is now a big advantage for us as it gives us so much more footage to play with.