JP - Individual Contribution

I have attended all shoots for the full amount of time and have carried out a range of tasks by doing this. These include:

• Arranging to collect equipment
• 50% of filming done so far
• Taken an active role in editing footage
• Went on a location reccie
• Began creating an advert for the band
• Completed call sheets for all shoots so far
• Storyboarding
• Directed shots

AO - Linkin Park- Waiting For The End

http://www.youtube.com/watch?v=5qF_qbaWt3Q

Techniques we could use for our video:

• The use of pans- the character that is in the shot freezes and then the camera pans round the character. This is effective as the character is frozen in a stance, so the shot is always different and looks more exciting. This type of technique could be used in our music video, as we are having 360 pans, and this could make them more exciting and be more eye-catching.
• Framing- sometimes in the close-up shots the video breaks the rule of thirds, so the face is only just in the screen. This is very effective as it shows a different type of shot and also makes the video more interesting, as it would be boring if a video just had the same type of shots throughout.
• Movement- In the video there is also movement, either from the camera, or the person on the screen. This shows how important movement is in a music video, as it is evident throughout this video. This makes the sequence more watch-able, as the shot becomes more interesting as there is movement in the shot.

AO - Production Contribution

• 50% of camera work that we have done, which was in Tunbridge Wells (The Pantiles and shots in the fields).
• Completed the risk assessments for all shoots so far.
• Been on a location reccie.
• Mock-up of advert for The Kooks poster of album, which will be advertised in NME.
• Edited footage that we have filmed so far, which has come to about 1 minute of footage.
• Collected equipment to film.
• Directed shots (framing, camera angle, actor's expressions).

Group - Fourth Shoot

Today we filmed the rescheduled shoot from Saturday 13th, as we were unable to film due to equipment difficulties. We thought that today's shoot was successful as we managed to film a number of shots for our video. Which should enable us to have around on minute of footage for the final cut.

We will be editing this footage tomorrow, so this will give us a clear indication to whether the footage will be what we want for the music video.

TM - Photos of digipak Mock-up

This is the to scale model of my digipak idea. This idea is going to be the actual digipak. We will use our own pictures though. This is to counter the copy rights they are placed on these pictures.

JP - Print Advert Semiotic Analysis

1. The signifiers in this advert are the font that the band name is written , the colour album name, the blue wash, and the city skyline with brightly lit Chinese symbols. These can all be interpreted in a way to support a certain band image. 'The Killers' is written in a font reminiscent of Las Vegas lights, and Las Vegas is renowned for gambling, shopping and fine dining, and bills itself as the entertainment capital of the world. By linking the album to this they give the impression of the album being exciting and creates a relevant band image. The blue wash seems to tone down the brightness of the advert and make it more understated, giving it a lo-fi tone, which sets it apart from pop adverts which are stereotypically very bright and stand out. The brightly lit Chinese symbols mounted upon the building tops contrast the colour scheme in the advert, giving it a more vibrant feel. As well as this Chinese symbols are seen as being stylish, giving them a fashionable band image.
   
   
2. The juxtaposition of these signs means that the band image is constructed as urban but not global. It gives off the impression of 'The Killers' being a serious band as the artwork is understated and the quote from a review is from a respected media source and not a tabloid.
   
   
3. This advert is challenging popular culture by not having a band shot, and having a blue wash, toning it down rather than a brighter poster that will stand out more to the consumer. By challenging this social myth that advert have to be bright and include a band shot, they are separating themselves from the mainstream bands, creating an originality about them.
   
   
4. Indexical signs give meaning to the reader and say something about the person consuming the advert. The Killers are an alternative rock band who have broken into the mainstream through their music, however they are not considered to be a pop band, like most mainstream bands. They are seen as a 'cool' band to like and are popular among all ages, this is because they have gotten where they are through good music and not marketing themselves to fit in to the popular culture. This is supported in this advert through its simple layout and could be considered postmodern.

Group - Filming

After getting a new camera after battery problems with our last one, we went on our re-scheduled shoot today and once again our filming was limited by camera issues. We could only film 1 of our shots, as the camera would not film as it said card full, when this should not be the case. We could not counter this by deleting old footage as we could not access any footage that was filmed prior to today. This has left us with very little footage to edit before we go on our next shoot, which will have to be moved forward considerably to keep to the deadline. We will look to film early on next week.