Group - Second Shoot

The second did not go to plan, as we didn't film any footage. This was due to the fact that, firstly it was raining heavily when we got to the location where we were going to film. But when there was a stop in the rain we decided to film, but the camera had no battery, and it wasn't possible to film.

We are planning to film tomorrow, which will be Saturday the 13th November, to try and compensate for not being able to shoot today.

Group - Second Shoot

We are going to be shooting some more footage for our music video today, during lunch and the double media lesson that we have last period. This will hopefully give us significantly more footage that we can edit, and use in our final cut of the music video.

During the time we have to film, we will be looking to film more shots for the beginning, where the video goes through a field and through some woods. We are also looking to film some shots in the town centre of Tunbridge Wells, where we will be filming the main character walking down streets and roads in the town centre.

We will edit the footage that we film during the shoot on monday, when we have our next media lesson. This will give us a good indication to whether the footage is good, and if we can use it our final cut.

Group - Brighton Reccie

Evaluation

Before we started filming our music video we went on a location reccie of Brighton, so that we could get use to using the HD cameras, and also to practice some shots that we might use in the final cut.

We thought that the reccie of Brighton was very helpful and beneficial, as it allowed us to see what kinds of shots we could incorporate into our video and whether the shots looked good or not. It also enabled us to get used to and practice with the HD cameras, as last year we used DV cameras, and so are slightly different. As you can see from the footage above we experimented with a range of different shots, including; high and low angle shots, POV, establishing shots and first-person mode of address. These were shots that we thought we might use in our music video, and so it was a good idea to practice these shots, as we might be using them a lot.

From the reccie of Brighton we learnt; about lighting, and how it is hard to get the right lighting, and in the right areas, as we were in a public place and could not control the lighting in the shots. We had to get round this problem by, changing the camera angle, framing and the position of the shot, so that the lighting did not spoil the shot. We also learnt what types of camera angles and camera movement looked good for the type of music video we wanted to create, and whether it fitted in with our track's genre.

For our music video, we are looking to include some shots similar to the ones, which we shot in Brighton. We are going to try and have the shot of the close-up of the main character, where he holds the tripod (with the camera on it) on his stomach, to give the sense that people are looking up at him. We will wanting to film some point of view shots, of the main character, when he is walking down a street, and we will also be filming some shots like the low and high angle shots that we filmed in Brighton.

Group - Audience Research

For Audience Research we used an online questionnaire website, called 'SurveyMonkey', to create an audience survey for the concept development of our music video. This enabled us to exploit the benefits of Web 2.0, and We Media, to distribute are survey through social networking sites, as well as allowing as to attach an MP3 of the song. By releasing it on Facebook we have gained a lot of responses.

Our first question was to establish the age bracket of the person completing the survey, and our results show the majority of people who answered the survey were 15-20, this is our target audience so it was important to have the same age demographic answering the questionnaire, this was achieved by releasing it to our peers on Facebook.

Our next question was to establish the types of locations that the music video would take place in. We had the following results, popular landmarks, train station, seaside, busy streets and the park. We will look to include a busy street into our music video, and a shot in fields, so this supported some of our ideas.


The following question was asked to see the audience views on the mise-en-scene, more specifically the costume of the lead singer. We got similar results to what we were thinking.

This question was important as were leaning towards not having a band and this was supported by 50% of the results saying we don't need a band.

The results supported having a narrative to the video rather than a performance. This also supported our thoughts on the video as we had a concept ideas for a narrative.

Our final question was there to see if the person taking the survey had any creative ideas after hearing the song. From this we got a popular idea of having a montage styled video filled with iconic locations, however we have decided against this idea after our concept development went in a different direction. However we are going to use the idea of including black and white footage in the video.

AO - Print Advert Analysis

Ian Brown - The Greatest

1) The signifiers in this advert are; Ian Brown's face/head, the name of the album 'The Greatest', and the advert being in black and white. All of these signs signify different things and parts of the artist's image. The fact that the album is called 'The Greatest' and the advert has a big picture of Ian Brown's face shows that he believes that he is a good artist and that people will think that he is good. This shows that Ian Brown has a sense of arrogance and cockiness about him. Also there the advert is in black and white, this suggests he is quite mellow, and calm, this reinforces his meta-narrative.

2) The juxtaposition of the photograph with the text conveys the artists image. The picture above is different to the one that i analised, in that it doesn't have the text at the bottom of the page. The text is in quite small writing, and in an italic font, like Times New Roman, which means it doesn't stand out much, drawing the consumer's eyes to the face of Ian Brown. The juxtaposition of the text to the artist shows how the he wants to be seen by the consumer and what they want to think about him. The advert is very much centred around Ian Brown, as most of the page is covered up by his face. This could reference to his dominance or to the fact that he comes across as egotistical, and the advert is all about him.

3) The advert for Ian Brown - 'The Greatest' is conforming to the social myth of masculinity, and male dominance. This is because the advert is centred around the picture of Ian Brown, which is very commanding on the advert, as it eye-catching and very prominent on the advert. Like men are seen as dominant and controlling, Ian Brown is very dominant on the advert and controls where the consumer is looking. The advert also conforms to another ideology of masculinity, this is about confidence, and how men are stereotypically arrogant and and confident about themselves. Another social myth that this advert conforms to, is the ethic of rock and roll artists, which is about rebellion and having a 'don't care attitude'. This is shown in this advert through Ian Brown's hair, as it is long, like that of a rock star, and he also through the stubble that he has, conveying he doesn't care about his appearance, and doesn't make an effort.

4) Indexical signs, are ones which connote what that person with the advert are like. For Ian Brown's advert 'The Greatest' it suggests that the person is not conforming to mainstream music, and so they are maybe quite individual and could deviant or rebellious. As the advert as connotations with rock and roll, and the idea that people involved in rock and roll are rebellious, and do not conform to social norms and beliefs.

La retournelle

Guys - I posted a link to a video for you to view - I strongly recommend that one of you writes an analysis of it as it is directly linked to your concept design. Include some screenshots

TM - Initial Digipak idea

This is the idea for our digipak.