Group - First Shoot

Group - Animatic

Group - Today's work

Today we learnt how to deconstruct an advertisement. I learnt that we need to make a reading path in our digipak and advertisement in order to make it successful. It was evident in the advert is used and others that I saw that the reading path is key in viewing the advert. It allows the creator get across their message knowing how it is be read. This gives them the ability to get the main message across successfully.

This is the advert I was deconstructing in the lesson. It is obvious what the reading line is. Jarvis has put an arrow from his name to him. This is very post modern as it goes against the norms of advertising structures.

1. Identification of signifies/elements/connotations/iconic signs.

Jarvis is written in a very stylised font. This font represents fun, bubbly and creative. This is typical of the genre. Jarvis is demonstrating his personality by walking with an open-ended posture showing he is easy to talk and listen to. In terms of mise-en-scene his clothes are quite old fashion looking. This would demonstrate a certain sense of individualism about Jarvis. This is also represented in his music as well.

2.Juxtaposition of signs = band/artist image

The juxtaposition of these signs means that the artist's image is constructed as dominant and creative. This is constructed by the clothes and posture of the artist. He looks to be very confident about what he is doing and where he is going.

3. Social myths that the advert conforms to or challenges

The advert shows confidence and Individuality. Jarvis seems to challenge the social myth of trying to fit in. It is common in the music industry for a band or artist to try and start a trend of clothing. Jarvis is wearing something quite different to how the mainstream music is going in recent times. I feel he is going for a "hippy" kind of look. This signifies love and freedom. His posture conforms with his image also.

4) Indexical signs

These signs how the consumer is view for reading this advert or listening to Jarvis's music. For this advert is would suggest that this person was not conforming to mainstream images and ideals. It would suggest a certain individual aspect to this person. Jarvis is seen to be a relaxed and confident man. I believe the consumers of Jarvis's music would be in a similar category to him. The advert has a certain rock and roll feel about it. The consumers of the artist and music I believe would conform as music to the mainstream social norms and beliefs

Group - First Shoot

We have captured our first shoot into premiere, we shot the beginning part of the music video, where it starts going through the the forest, and passing through trees. For the shot to fit into our music video, and look effective we have sped the time up.
As a group we thought that the footage which we filmed is very promising, as it looks really effective and it is what we originally wanted to create. I'm happy with the outcome of the footage that we have, and we will probably be using some, if not all of the shots in the music video.

TM- Digipak Ideas

These images are just a few of the idea proposed by the group. Our main images that we have decided to use as the image of the eye with the earth superimposed into the eye. This image is both atheistically pleasing and also it is relevant to the name of our song "See the world". This image is going to be the front of the cover with a band shot at the back.

Group - Shot Ideas

We have thought of more shot ideas for the music video; one is when the main character is walking down the street, and then he goes into a clothes shop, it then cuts to the main character coming out of the shop with new clothes on.

Another shot idea is for the guitar solo part of the track, we are thinking of having the main character walking past a person on the street, who is busking. The shot would be very long, and would cut from a mid-shot of the guitarist, and then an extreme close-up of the guitar.

We have also decided to end with a party scene, because the beat of the track picks up, and becomes faster. In the party scene we are having the main character jumping up and down, quite excessively, he then falls over, but lands back in the field where we first see him, at the beginning of the video. This sequence will end the music video.

Group - Initial Ideas for Advert

Our main idea for the advert at the moment is to have a simple, yet effective poster. We were thinking of having a piece of artwork in the back ground with the band name and album over the top of it and the release date in bottom corner of the poster. With the artwork being the eye-catching piece that attracts the consumer. I already have an idea of how the advert will look, so it is just putting this idea onto paper and then onto Photoshop.

We are thinking of having the background in either black or white, the artwork in either white or black, depending on the colour of the background, and then the text in red.